Green Mountain Coffee Roasters (GMCR) will relocate its specialty coffee-maker offshoot, Keurig, from Reading, Massachusetts to Burlington, Massachusetts. The company states that the move will help it expand and provide a more efficient structure.
"This new campus will enable us to consolidate our resources in a single location, allowing for even greater collaboration among our functional teams while, at the same time, giving us the ability to greatly enlarge and improve space dedicated to research and development," said Michelle Stacy, president of GMCR's Keurig business unit.
The new facility will house Massachusetts employees from Reading, Wakefield and Woburn. The process will take place in phases over the next several years. The new campus is expected to provide opportunities for between 400 and 500 new employees, whom the company will begin recruiting shortly.
Green Mountain acquired Keurig, the manufacturer of a single-serve coffeemaker, in 2006 for $160 million, according to the Boston Business Journal. It immediately increased the company's value, and has been a popular component of it ever since.
Long distance moving is a complicated process for any company, especially one as large as GMCR. With manufacturing equipment and modern facilities, the assistance of a moving and relocation company could give the endeavor the necessary jolt to succeed.